Surmesur | Bringing Innovation To Suiting


Last night ( Wednesday February 1, 2017 ) Surmesur showcased their newly revamped boutique in Montreal. With their exceptional shopping experience and quality products at the best value, Surmesur aims to be the main reference for custom made-to-measure menswear in North America.

From the wall to wall wide selection of over 8,000 fabrics to the latest design of podium-mirror space, the brand provided lighting specific changing room geared to viewing the selected clothing three different environments. These light settings include tropical sunsets, in the office-colder atmosphere and in home-neutral environment. But it doesn’t stop there, Surmesur has an online tool “ The Studio “ that allows customers to see their creation of personalized suits before placing their order. Too make the shopping experience even smoother, all adjustments needed can be made with their in-house tailors who will take care of everything at no cost!

Surmesur is an original concept-boutique that allows men to wear distinctive shirts and suits, tailored to their measurements, manufactured to their tastes, and offered at ready-to-wear prices.  With many locations in various cities including Montreal, Quebec, Toronto, Ottawa, Pittsburgh and Chicago, the stores are very accessible to the trendy gentlemen. I would highly suggest any menswear enthusiast to check Surmesur out and indulge in the suiting experience!












Keeping It Snug






I officially cannot wear sneakers for the next 5- 6 months! Winter has hit definitely hit Quebec and shows no signs of mercy (not that I expected Mother nature too). To aid myself and my toes this winter I got my toes stuffed in The black on black 8137 Moc Toe boots from Redwing. The past few weeks I’ve been working on hard on on breaking in the high quality leather, its tough road but well worth it. Another item I have added to my fall/winter rotation is a layering coat ( similar style ).  Its the most ideal piece you would want to own this season. Especially if you’re not interested in committing having a massive bulky winter jacket on you at all times.

This past weekend I spent sometime out of Montreal to have a quiet relaxing time in Quebec City. Not much relaxing since I figured I would bring my office along with me anyway. But a change of scenery is highly encouraged in my book, especially when you is so little as a 2 hour drive.



Essentials | Hoodie Season, The Hooded Sweatshirt

Hoody Season
Hoodie on Left Mandatory X Champion FW17 Hoodie on Right Bonvivant Shop X Studio FW17














When it comes to style certain garments sometimes get overlooked and sometimes forgotten. The hoody is definitely a garment that fits that list, they are mass-manufactured like the T-shirt or jeans, but with neither rock ’n’ roll credibility.

In the 1920’s sportsmen would mainly wear knitted wooden sweaters, typically grey, in order to keep warm before and after training. Inevitably it needed regular washing but was prone to shrinkage and slow to dry.

Champion was the first to create the hooded sweatshirt in 1930 which were produced in the united States, and marketed to labourers working upstate New York who spent their time working in freezing temperatures. But it wasn’t until the 1970’s that the hoodie began to get some shine. Hip Hop culture being born and bred in New York City, high fashion designers such as Norma Kamali and others are known to be contributors to the rising success of hoodies.

Hoody Season

Hoody Season
Hoodie Above by Reigning Champ


LEFT Hoodie by Mandatory X Champion RIGHT Hoodie by Reigning Champ

How to wear: When sporting a hoodie you’re want to keep the hoodie proton anywhere between slim and roomy, around this season hoodies are perfect for layering under a leather jacket or even a Mac jacket seen above. The slimmer the fit the better you can keep the bulking while layering to a minimum, but please refrain from extremely tight sweaters, not a good look.

Hoody Season

New tricks when the coats come out




Temperatures drop and coats come out, reasons why I love fall. But sadly here in Quebec it’s crazy how quick that turns to the dead of winter. So us jacket lovers got to flex our fits while we can.

  You can say I’m romantic about my outerwear. A good coat is hard to come by, especially when you’re picky, have taste, but at the same time not into splurging if not necessary.

But when you find a gem, you find a gem. It’s just that simple. The Athletic Retro LA Kings jacket is definitely a gem in my books. Black, low-key, flattering fit, soft simmer. There’s no way I could pass up this piece, jackets are pieces that  always try to never let go of. I surely will keep this bad boy in the arsenal of outerwear for some time.


When it comes to black denim I tend to keep it to fairly minimal slim silhouette. Style is to be explored, its always good to experiment with various styles you and try expand your range of style.  The Broderick Slouch Skinny by Hudson Jeans has a great deal of unique characteristics that are far from my personal norm. Such as the two front zip pockets on each side of the hip and the light grey distressed pattern through out the jean. I find my self rocking them more often then I thought. I guess Hudson can is teaching your boy some new tricks.HA!