You Must Create ( YMC ) has dropped a women’s Spring/Summer collection that is undeniably sharp. When collections are this on point there really is no excuse to be depriving your wardrobe of such gems (except price points). YMC’s latest collection is dripping with sophistication, comfort, and practicality. None of their pieces give you a feeling as if they are out of reach or not wearable. What can I say besides the British always get it right.
For those whom may not be familiar with Project let me give you a quick run down of this event. Project is a trade show that is held bi-annually in New York and Las Vegas. Bringing expertise and relevance to the global fashion industry through a highly merchandised and highly visual approach. Project is capable to create destinations where innovation, commerce, and service converge. Thus making it the world’s preeminent contemporary fashion trade event.
Not only was I an attendee at Project Las Vegas, I was also chosen to be on board for the Blogger Project. The Blogger Project is a team of well-recognized editors and menswear aficionados chosen by Marcus Troy. This season the Bloggers chosen for this project teamed up and to celebrate and award brands in the following categories of : The Best Emerging Brand, Best Denim, Best of THE TENTS, Best Footwear, Best Swim / Active, Best Collection, and The Fan Favourite. I will be sharing the winners of these awards in a later post.