You Must Create ( YMC ) has dropped a women’s Spring/Summer collection that is undeniably sharp. When collections are this on point there really is no excuse to be depriving your wardrobe of such gems (except price points). YMC’s latest collection is dripping with sophistication, comfort, and practicality. None of their pieces give you a feeling as if they are out of reach or not wearable. What can I say besides the British always get it right.
For those whom may not be familiar with Project let me give you a quick run down of this event. Project is a trade show that is held bi-annually in New York and Las Vegas. Bringing expertise and relevance to the global fashion industry through a highly merchandised and highly visual approach. Project is capable to create destinations where innovation, commerce, and service converge. Thus making it the world’s preeminent contemporary fashion trade event.
Not only was I an attendee at Project Las Vegas, I was also chosen to be on board for the Blogger Project. The Blogger Project is a team of well-recognized editors and menswear aficionados chosen by Marcus Troy. This season the Bloggers chosen for this project teamed up and to celebrate and award brands in the following categories of : The Best Emerging Brand, Best Denim, Best of THE TENTS, Best Footwear, Best Swim / Active, Best Collection, and The Fan Favourite. I will be sharing the winners of these awards in a later post.
Over the past few months I have been working discreetly on a collaboration with Maru The Circle Brand. The project in a whole was a great honor and I feel extremely privileged and blessed to put together a product for others to enjoy and experience.
The collaboration consisted of producing woven camera straps, which are all handmade in Canada. The two styles that we selected feature a digital camouflage and a pattern that resembles a Chinese grocery Bag.
This collaboration also gave me the opportunity to shoot the Spring / Summer Lookbook for Maru. When putting together the Spring/Summer Lookbook I tapped into my main source of inspiration, which is based around everyday life. I am very influenced by sights and sounds of the city streets and urban culture/lifestyle. How we see it, is what makes the difference and what is all that matters. While this was shot in Montreal, The hope is that this will give off a relatable vibe to those flipping through the images in any city. Enjoy!
Despite everything being extremely limited and going quickly out the door. I was able to get my hands on some goodies to share with you all for a chance to win. What’s up for grabs as well as how to win is below.
1. Digi Camo Camera Strap
2. Maru Cap
4. Mark Taylor Baseball tee
How To Win:
1. Like Maru’s Facebook Page HERE.
2. Tweet [@Proprpostur I have entered the “Calling All Camera Nerds” Giveaway http://goo.gl/IIfHY ]
2 winners will be chosen for this giveaway. Giveaway closes on JULY 11TH
And you are done!!!!! Good Luck