Brands to discover : A(LeFrude)E F/W 2016

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Evidence suggests that a good majority of Japanese designers ( even my personal favourite Yohji Yamamoto ) can sometimes sacrifice wearability and function in favour of material or colour patterns in order to complete a unique aesthetic. Japanese designers have long been known for their unique, sometimes irreverent, approach to fashion classics. But nonetheless you will be left with a feeling of refreshing when viewing collections. When it comes to A(LeFrude)E (pronounced “ah-le-froo-duh”) you can grasp that sense of refreshment, with out compromising wearability and function.  A(LeFrude)E certainly keeps with the trend of unique Japanese fashion, while  staying closer to the DNA of the original target garments with subtler, more personal twists.

More pictures, lookbooks, and information at their website:


AIME LEON DORE – Women’s Collection



A lot of New Yorkers would claim they do it better being one of the world’s greatest capital cities I could agree to this on a lot of levels. Aime Leon Dore even though they are in early stages of a brand they are no exception to this theory. Created in 2014, Aimé Leon Dore is a fashion and lifestyle brand based out of New York City. With a strong focus on simple yet powerful design. Leon Dore is driven to create timeless work by portraying an aesthetic that is uniquely own. Timeless, is the first thing that comes to mind when I think of Aime Lean Dore. Designer Teddy Santis has had many successful years in the realm of menswear and for the first time is crossing his talents over to creating womenswear. If you are familiar with Aime Leon Dore, you can really notice the influence in aesthetics.







The North Face Purple Label Fall / Winter 2014


Everyone is heading back to school, nights are slowly getting chillier and the afternoons are not as scorching as they used to! Only one thing we can put this on, which is the rise of Fall. My utmost favourite time of the year. Not only because I hate the heat but the style is given a chance to breathe and express its in a more articulate way. North Face is known to be the go to brand when wanting to pic up gear for the F/W season it never fails you know it I know it it’s a given. However take the North Face brand and give it a face that is more slim, more tonal, more experimental, and overall different taste in aesthetic. And what you get is North Face Purple Label. Their F/W 2014 looks are killer and if you don’t believe me take a peak for yourself.

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Sawa Takai, Why Isn’t #Menswear This Good ?


The title should say it all on how I’m feeling about Sawa Takai’s F/W 2013 lookbook. Sawa is a designer based in New York, she studied at F.I.T and graduated in 2010. Her garments are all produced in Japan, it is evident that designs are heavily influenced by menswear. Coincidentally  enough when I came across her F/W collection it reminded me a lot of Engineered garments, specifically their F/W collection that I shared at the top of the season. See the influence? It turns out that Sawa has past work experiences with Engineered Garments in New York (good eye Spencer good eye).

Her pieces show a great attention to detailing and reinforcement techniques while working with Engineered Garments. Sawa Takai is a designer to keep your eye on without a doubt.

Sawa Takai explores deliberate layering through addition and subtraction. Engineered melton wool double-paneling functions as protective sheaths symbolizing strength and concealment. These heavy layers are contrasted by removed panels and split seams in soft flannel revealing interior linings and representing vulnerability and exposure. Together these themes play on Takai’s reflections on metropolitan women who must preserve their inner tenderness while projecting strength to the world to survive.