Palladium Boots and Proprpostur teamed up to present the first installment of the “What’s His Hers” series.
Series/Project and Product Background:
What’s His Is Hers, embraces menswear in different aspects concerning aesthetics and lifestyle. It doesn’t always have to appear masculine to get a pass from society. A lot of times urban menswear tends to embark on a specific culture and lifestyle. In which at time women are wary to take part of due to the masculine appeal, this series explores and demonstrates versatility in aesthetic appeal and lifestyle. To portray these lifestyles and cultures What’s His Is Hers captures life like and relatable imagery concerning styling, visuals, models, and as well as products.
Palladium was founded in 1920 to make tires for the fledgling aviation industry. Tires were made by layering canvas bands underneath vulcanized rubber. Palladium's expertise was so advanced that soon the majority of Europe's aircraft were using Palladium tires.
After World War II, with aircraft manufacturing screeching to a halt, the demand for tires decreased dramatically. Palladium decided to open a plant in Pont De Cheruy, France, to start producing footwear that was as hard wearing as their tires. In 1947 the legendary Pampa boot was born, and the functionality, comfort and durability were so outstanding that the French Foreign Legion adopted it for their use. The Foreign Legion put the boot to the test in the harsh desert conditions of North Africa, and throughout the rugged terrain of the Atlas Mountains.
Today, the original design, classic lines and time tested utility are as relevant as they have ever been. Combining over 60 years of authenticity with modern manufacturing, premium materials and cutting edge styling, Palladium boots are ready to help you explore your street, your city, or the world.
Connect :
twitter.com/#!/ProprPostur
twitter.com/#!/Tiago_Curado
Special Thank You :
Citizen Vintage Boutique : citizenvintage.tumblr.com/
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